The Asia Foundation

SOCIAL MEDIA TOOLKIT + DESIGN + COPYWRITING

Client: The Asia Foundation

Project: Bali Care Economy Dialogue

Brief: In conjunction with the 2022 G20 summit, The Asia Foundation's Women’s Economic Empowerment team organized a pivotal three-day dialogue with stakeholders across the Asia-Pacific. The initiative aimed to spotlight and discuss key strategies for enhancing the care economy, requiring robust social media engagement to both promote the event and highlight its outcomes and discussions.

What we did: I delivered end-to-end social media support for the Bali Care Economy Dialogue. This comprehensive package included the development and distribution of a social media toolkit, the design of engaging social media visuals, and real-time event coverage, including live transcription and tweeting. I also facilitated dynamic communication among participants through daily updates and interactions on WhatsApp and encouraged the active use of provided social media content to foster broader digital discussions on the care economy's significance and future.