National Association for Black Engagement with Asia

Design + Writing + Strategy + Brand Implementation

Client: National Associations for Black Engagement with Asia (NABEA)

Project: Brand Redesign

Brief: Founded in 2019 as a student group, NABEA evolved into a notable entity, aiming to launch as a 501(c)3 nonprofit by 2024. Seeking a brand makeover, their goal was to embody a warm, welcoming, yet bold and professional identity to amplify their advocacy efforts across various sectors.

What we did: & Daughters did a comprehensive brand overhaul for NABEA. This process included a thorough analysis of NABEA's public communications, interviews with key leadership to capture their vision and aspirations, and the creation of a new logo and brand color scheme. Following the initial creative phase, a detailed branding guide was developed, alongside customizable templates for social media, business cards, and letterhead, ensuring a consistent and impactful brand presence.