Center for Global Development
SOCIAL MEDIA TOOLKIT + DESIGN + COPYWRITING + EVENT PLANNING
Client: Center for Global Development
Project: 9th Annual Birdsall House Conference
Brief: The Center for Global Development annually hosts the Birdsall House Conference on Gender Equality, a prestigious one-day event featuring executive-level speakers and attendees from significant entities like the White House, government agencies, multilateral institutions (including the UN and World Bank), and the academic sector. The conference required comprehensive communications support encompassing event planning, communications strategy development, execution, and coordination with high-profile speakers.
What we did: In collaboration with the Center for Global Development's gender and communications teams, & Daughters meticulously crafted a detailed communications plan and event concept. This foundational work included setting a theme, title, identifying the target audience, outlining expected outcomes, and detailing logistics such as the run of show and catering. & Daughters' role expanded to designing speaker briefs, developing the event webpage, managing email marketing and list curation, creating a promotional social media toolkit, providing day-of social media support, press relations strategy, organizing meetings, and offering thought leadership support. Through these concerted efforts, & Daughters played a crucial role in the seamless execution and promotion of the Birdsall House Conference 2023, ensuring its success and impact in the realm of gender and leadership in international financial institutions.
