American Women for International Understanding

AUDIENCE ENGAGEMENT + GRAPHIC DESIGN + COPYWRITING + CAMPAIGN STRATEGY

Client: American Women for International Understanding (AWIU)

Project: Career Opportunities in International Relations (COIR) 2023 Symposium Campaign

Brief: The 7th Annual COIR Symposium, hosted by AWIU, aimed to empower high school and college women by providing a platform for networking with distinguished women diplomats and professionals in international affairs. The event required a dynamic social media campaign to not only promote the symposium and boost ticket sales but also to spotlight the achievements of participating women and share insights from the event.

What we did: & Daughters, developed and implemented a multifaceted social media strategy, aimed a diverse target audience, significantly contributing to the success of the Career Opportunities in International Relations (COIR) Symposium. By creating visually striking graphics, writing engaging and informative copy, and strategically placing posts and leveraging referrals across social media, the campaign effectively enhanced the symposium’s visibility and appeal. This approach led to a notably successful event in Washington, D.C., attracting over 70 attendees from high school to graduate levels. The efforts not only boosted event participation but also underscored the pivotal role of women in international relations, inspiring a new generation of women leaders.