National Digital Inclusion Alliance
SOCIAL MEDIA TOOLKIT + DESIGN + COPYWRITING
Client: National Digital Inclusion Alliance (NDIA)
Project: Digital Inclusion Week 2023 Campaign
Brief: NDIA spearheads an annual campaign during a week in October to highlight digital inclusion. Supporting over 1,100 organizations nationwide, NDIA aims to unify these entities under a common theme, supplemented with social media graphics and content, to amplify their collective impact on raising awareness about digital inclusion.
What we did: & Daughters collaborated closely with the NDIA communications team to conceptualize and refine this year's theme, "Building Connected Communities." Following this creative phase, we developed a comprehensive communications strategy detailing the variety of posts required for the campaign. & Daughters designed visually compelling posts, crafted engaging copy, and assembled these resources into an interactive toolkit. This toolkit was then distributed to NDIA's partner organizations, equipping them with everything needed to participate effectively in the Digital Inclusion Week 2023 campaign, fostering a wider impact on raising digital inclusion awareness.
