American Women for International Understanding

DESIGN + COPYWRITING + SOCIAL MEDIA

Client: American Women for International Understanding (AWIU)

Project: International Women of Courage (IWOC) Celebration Campaign

Brief: Annually, the U.S. Department of State recognizes twelve outstanding women with the International Women of Courage Award. In partnership with the State Department, AWIU hosts the International Women of Courage Celebration dinner in Los Angeles, celebrating these awardees and providing them with grants to support their ongoing work.

What we did: & Daughters developed and executed a targeted social media campaign aimed at raising awareness about the celebration dinner. This campaign was carefully crafted to spotlight each of the twelve awardees in the days leading up to the event, ensuring each woman's achievements and contributions were duly highlighted. Through this strategic promotional effort, & Daughters played a key role in amplifying the stories and successes of these remarkable women to a broader audience, thereby enhancing the visibility and impact of the International Women of Courage Celebration.